BRAIN INFLUENCES IMPLUSE TO EAT FOOD, NOT BELLY:
The next time you crave for some spicy snacks or chocolate in the middle of the night ,do not blame your biology,the impulse to eating the food is in the mind,a new study has found.
Researchers in britain have debunked the common belief that cravings are the resullt of the body's biological needs,that a vitamin or mineral in the food we yearn for is missing from our own diet and needs replacing.
There is no evidence that food craving are linked to nutritional deficiencies.What is more likely is that the foods we crave are those we usually attempt to resist because they induce guilty feelings when we eat them.If we try to resist something,though,the urge for it doesn't go away,it actually becomes amplified,lead researcher Prof.Peter rogers of Bristol university was quoted by the sunday times as saying.
A recent study has also proved that cravings for food are emotionally or psychologically driven.Researchers showed that women who tried to supress thoughts about the favourite fattening food ends up eating 50% more of it than those who talked about thier cravings.